Activision Buy

on 2019.04.02

ATVI

I used to keep an eye on this one because my boys are in their teens and I see how they like to play video games. However, Fortnite had a huge effect on this stock and its competitors because of their free model. Then I see (over the weekend) an advertisement for an eSports tournament that will be televised. Also another story about an eSports league (with an official coach and everything) in the local schools around the Atlanta area.

I realize this is old news, but it brought my mind back around to thinking about this company. I like to buy solid companies with good brands that are trading at a discount where the fear has likely been priced into the stock. I don’t expect to time my entry perfectly, but I do need to be reasonably sure I will have a profit not too long after I bought. Hopefully, a big profit if I continue to hold for a good while.

In any case, I chatted with Rich about this one after seeing an upgrade this morning. The stock has been destroyed over the last year, but they have some quality properties that will continue to be popular (Call of Duty, mainly). So, I opened a position of 35 shares at 46.53.

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